Social media allow organizations and communities to maintain small group communications even when they are geographically distributed, they can also give you potential access to a massive, international audience.
Social media makes it easy for us to work across four broad areas: connecting with other people via social networks; collaborating and doing things with other people; creating and sharing content; and finding, using, organizing and reusing content.
The importance of social media can be viewed in a real sense like when an organization working with indigenous populations uploads short videos of the village elders from a storytelling session. They then invite volunteers to go to different villages to create videos and upload them to their web video channel as well. These videos begin to document powerful local traditions and change how the “outside” world sees these communities.
On the other hand an employment organization facilitates training for new labor leaders. By the end of the workshop, they publish all the photos on a social networking site and send the link to the workshop participants.
Written by;
Deodatus Kiriba-A participant of web2.0 in Tanzania
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